Designed in Great Britain | Made in Italy
sales@luellafashion.co.uk
+ 44 (0) 1454 238940
Designed in Great Britain | Made in Italy
sales@luellafashion.co.uk
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to sales@luellafashion.co.uk. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
We all know what cashmere stands for – warmth, cosiness, quality and wool so soft you can wear it against your skin. It makes the wool an obvious choice when looking for something to pull on in the winter as an extra layer or as a statement piece. But what about the summer? Is surely everything good about winter cashmere makes it a no-no for the summer, right? Well, one of the beauties of cashmere is that it’s a real four-season fabric, and we’ll tell you why.
Whatever you wear, there’s always a balance between its insulating properties – how much body heat you lose when wearing it – and how much fresh air can get in while allowing stale air and moisture out. It’s called breathability. The reason it’s a balance is that it’s the gaps between the threads that let the damp, warm air out, and that can also let cool air in, which defeats the object of wearing a jumper. On the face of it, it’s like having a triple-glazed house and leaving all the windows open in the winter. But in real life, it’s a little more complicated.
The threads in a cashmere jumper are knitted or sometimes woven so that the gaps between the threads are small. Zoom right in, and you’ll also see there are thousands of tiny strands on each thread, which disrupt the flow of air enough to create pockets of warmth but not enough to stop the flow completely. Air flows both ways, slowly. Because the outside air isn’t damp and sweaty, the net result is that you stay dry and fresh, as there’s a lot more fresh air, but because it’s slow, you’re not losing heat.
So how does that work in the summer? You’re generally going to get warmer in the summer for obvious reasons, but the air outside is also drier because of the temperature. So when the fresh air comes in, it’ll carry less moisture, and the amount of moisture underneath the jumper will be about the same as in winter because you’ll still be forcing damp air out.
On all the blisteringly hot days, you’ll stay cosy without overheating. If you start feeling beads of sweat, maybe it’s time to change, but for general wear, you’ll be surprisingly cool and dry.
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When it comes to staying comfortably warm in the summer, everyone has different thresholds of what they can wear. While some will be happy in a vest top, others like to be more covered up and need more insulation than others. But for many of us, it changes from day to day, hour to hour. We don’t know how hot or cool we will be in ten minutes!
Layering is the time-served solution to this dilemma. You can carry extra clothing or a bag to tuck away when you need to cool down. The problem with layering is that it’s hard to know exactly what to take out, and you still want to look fantastic and feel confident.
With cashmere, those issues are put to sleep. Because it’s a naturally light type of wool, it’s easy to carry around with you in a shoulder bag or backpack, so you’re never overburdened when it’s too warm to wear. It folds up easily and keeps its shape well if you don’t overstretch it and screw it up too tight. And when the sun goes behind the clouds, but it’s still warm, or if the sea breeze picks up, you can slip it on to take away the chill, and you’ll stay cool because it’s breathable.
Wear it over a simple T-shirt to keep your silhouette sleek and summery, or choose a long-sleeve top if it’s a little cooler. Alternatively, wear the soft cashmere against your skin and layer up with a light jacket or blazer when the need arises – this is a good option if you’re dressing for work or a summer wedding.
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“Cashmere” doesn’t automatically mean “jumper”. You can opt for a beautiful flowing wrap, which has summer written all over it, and you’ll stay comfortable without worrying about overheating on the hottest day. A cashmere cardigan is also a neat option for changeable days. Wear a light top underneath it; you can button it up or hang it lose, depending on the temperature.
A breezy cashmere tank top is another wonderful choice for the summer – you can wear it as it is or layer it over a long-sleeve top or shirt for just the right summer feel. If you do love a jumper, choose one with a lower V-neck for the summer months. You can wear it on its own and stay wonderfully cool. Just remember to slap some factor 50 on your décolletage!
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If you want to have the cashmere style and comfort but want something light and breezy for the summer, you can look around for a jumper that has a loose-knit. Avoid knits like cable or chunky, as they add volume and, therefore, insulation, which is probably not what you want when it’s 30 degrees outdoors. A lace knit is about as airy as you can get, although you’ll certainly have to wear something underneath, at minimum, a vest, bra or bikini top.
There are other types of mesh knit that are opaque but noticeably light, but there are hundreds of specific types. If you’re shopping in the high street, have a feel and gauge how light the jumper is. Online, you can get a good idea by zooming in and seeing the stitching or reading the product description.
The type of yarn also makes a difference. Yarn goes from 1 (superfine) to 7 (jumbo); the lighter it is, the cooler it will be. Anything below 4 (medium) should be fine in the summer – once you’re in the higher range, your jumper could feel too heavy for a warm day, whatever style it’s in. If in doubt, ask the vendor.
Summer style follows one of two patterns – a slim, body-forming silhouette or a long, exuberant, billowing look achieved by a sarong, pareo or such like. Where does cashmere fit into those options?
The beautiful thing about cashmere is that it keeps its shape well, making it perfect for a well-fitting jumper that hugs the body. As we’ve mentioned above, there’s a host of styles, knits and weights to choose from, so you can still take advantage of cashmere’s wonderful structure to choose exactly the look you want for the summer without compromise.
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A final consideration is that if you live in the UK especially, there’s no guarantee that summer isn’t going to crack the flags! We might not get heat waves like 2022’s searing 40-degree experience, and most of us are thankful for that. But even throughout an average British summer, it’s not unusual to have the odd day where the centigrade is down in the teens.
Additionally, mornings can still be pretty cool, especially in the shade, so if you like coffee and orange juice on the terrace for breakfast, a cashmere layer is perfect. At the other end of the day, the thermometer can take a plunge too. You’ll notice it more by the sea, when the evening breeze kicks up, and when you’re on high ground in the Lakes or the Highlands of Scotland. It might well be the height of summer on the calendar, but there’s still plenty of variation over 24 hours.
In other words, don’t pack away your cashmere tops just because it’s June – you will still be able to get plenty of wear out of them, so keep them handy throughout the summer.
Are you still associating cashmere with roasting chestnuts and Christmas shopping trips? Hopefully, we’ve shown you that this natural wonder fabric is much more versatile than that. With good choices of style, knit and weight, and by layering up as and when you need it, there’s no reason why your favourite cashmere top can’t be part of your summer wardrobe.
If you want to know more about cashmere and where it comes from, we’ve written a guide that covers everything you need to know, from its history to caring for it. At Luella, we love everything about it. Because we have a rigid approach to sustainability and stewardship, you can be sure that our cashmere jumpers and cardigans are as ethical as they are beautiful.
